Top Strategies for Data Hygiene and Why It Matters for Your Business

Why is data hygiene critical for your business’s success? In an era where data drives most business decisions, maintaining clean, accurate, and up-to-date information is essential for improving operations, saving both time and money and ensuring more effective marketing.

Each year, a significant percentage of names, addresses, and personal information collected from customers becomes outdated. In fact, poor data quality costs U.S. businesses an average of $12.9 million annually. If your customer database isn’t clean, accurate, and current, you’re wasting valuable marketing dollars and missing potential opportunities.

Here’s how you can implement effective data hygiene practices:

• Data Validation: Ensure accuracy by running postal addresses through NCOA and verifying email addresses and phone numbers to keep your data current and compliant.

• Deduplication: Our proprietary software can identify duplicate records beyond simple string logic, helping you avoid wasting resources and protecting your reputation by preventing multiple communications to the same contact or household.

• Expand communication reach: Utilize reverse email and phone append to capture postal addresses or append emails and phone numbers to existing postal addresses.

• Ongoing Data Updates: Set up a regular schedule (e.g., monthly or quarterly) to process your data and identify and correct inaccuracies, such as outdated contact details, duplicate records, or incomplete entries.

Data is the cornerstone of your business operations—don’t let outdated information hold you back. By implementing strong data hygiene practices and leveraging USADATA’s expert services, you can save time, money, and resources while maintaining a powerful database that drives success.

Contact us today to get started 800-399-8611