THE LEARNING CENTER
Topics
About USADATA
Quality and Accuracy
Leads and List Ordering
Pricing
Additional Services
Direct Marketing Responsibilities and Tips
Security and Privacy
About USADATA
Who is USADATA?
USADATA is the leading provider of “Sales Leads. On-Demand.™” through web-based customer acquisition and relationship management solutions. Our mission is to be the trusted source of privacy-assured mailing lists, qualified sales leads, and lead-generation solutions for companies of all sizes.
How long have you been in business?
We've proudly been serving and growing with the industry since 1995.
How many companies have you served? Who do you work with?
We have securely delivered over 1 billion targeted, privacy-assured sales leads, helping over 100,000 businesses nationwide, across all industries, grow. We work with large and small companies, including three of the top five insurance companies.
I am new to Direct Marketing. How can you help me?
Our targeted mailing lists make it easy to find the right sales leads. Clients who have not worked with marketing databases may contact USADATA's team of Data Specialists for free expert guidance. Our Data Specialists have helped thousands of businesses across all industries profitably find new customers. A Data Specialist will work directly with you to understand your goals before recommending a solution, provide timely and professional client service, and deliver qualified sales leads in a format that helps you get your campaign out the door faster. 800-399-8611
I understand Direct Marketing. Why should I work with you?
Simply put — experience, client service, and easy-to-use technology. Clients who have used direct marketing services or who know what they need can easily configure, order, and download targeted prospect lists in minutes online. USADATA offers more experienced users a private login and password to save list counts and quotes within an advanced order process. USADATA also offers Reseller and Enterprise solutions to support the marketing needs of larger enterprise clients, franchises, printers, and marketing service providers. For more information, don't hesitate to get in touch with a Data Specialist at 800-399-8611
Why should I work with you instead of a compiler or list broker?
A list compiler can only offer a solution based on the information they specifically collect. USADATA works with several compilers and list managers and will deliver the lead generation solution that solves our client's business objective. A broker may also have access to multiple sources of leads, but nobody can beat the overall user experience and client service offered by USADATA.
Quality and Accuracy
Where do you get the data?
USADATA works with leading national consumer and business data compilers to generate qualified sales leads, including Equifax, Experian, Acxiom, Dun & Bradstreet, and several others. Which source we use depends on the nature of the client's goal. Our data-neutral approach ensures our recommendations are 100% directed toward solving the client's specific business objective. Our goal is to help our clients succeed.
What types of leads do you offer?
USADATA offers the widest variety of mailing lists and sales leads anywhere. Some may be ordered online at www.usadata.com; others are only available over the phone with a Data Specialist. View our listing of available Database Selects.
Leads Available Online at www.usadata.com:
- Consumer Mailing Lists and Sales Leads: Search by demographic, lifestyle interests, and purchase behavior selection options.
- Business Mailing Lists and Sales Leads: You can search by business type (SIC Code), size, and executive title, among other options.
- Occupant Lists: reach the "Current Resident" or "Occupant" at every address within a geographic area.
- New Homeowner Lists: reach home buyers by purchase date and amount, among other criteria.
- New Mover Leads: reach new movers (home buyers and renters) by move date and other filters.
If you can't find the leads you seek, please contact a Data Specialist at 800-399-8611, or by live chat. If the lead is out there, our Data Specialists will find it.
Are your leads scrubbed against the Do Not Call list?
Each month, our leads are scrubbed against the FTC and State Attorney General Do Not Call lists. All consumer sales leads with phone numbers are privacy-compliant at the time of purchase. Over time, people may add themselves to the Do Not Call list, and it is ultimately the client's responsibility to remove these names before calling. To learn who has added himself or herself to the Do Not Call list, you should register for a Subscription Account Number (SAN#).
Are your leads privacy-compliant? What steps does USADATA take to protect Consumer privacy?
USADATA takes the privacy of the consumer very seriously. Each of the third-party compilers and managers we work with have their files go through monthly hygiene processes including but not limited to:
- NCOA (National Change of Address)
- Direct Marketing Association's Do Not Mail file scrubbing
- FTC & State Attorney General Do Not Call file scrubbing
- Deceased scrubbing
- Prison scrubbing
These processes help ensure the consumer's privacy and save clients money by ensuring only qualified prospects receive their mailers. For more information, please review our Privacy Policy.
What percent of the pieces I mail should I expect to be delivered?
If you send your mail campaign out within 30 days of the time your order is placed, you should expect the following delivery rates:
- Consumer Mailing Lists: 94% or better
- Business Mailing Lists: 90% or better
- Occupant Lists: 95% or better
- New Homeowner Lists: 94% or better
- New Mover Lists: 94% or better
What percent of phone accuracy should I expect?
If you call the contacts on your targeted prospect list within 30 days of the time your order is placed, you should expect the following phone accuracy rates:
- Consumer Lists: 90% or better
- Business Lists: 85% or better
Leads and List Ordering
Do I need to register to run a list count or receive a quote?
With USADATA, you may run list counts and obtain quotes as often as needed without registering. However, we offer more experienced users a private login and password to save list counts and quotes within an advanced order process. Contact a Data Specialist at 800-399-8611 to learn more.
What is the difference between Consumer Lists and Occupant Lists?
Consumer lists allow you to use demographic and psychographic filters to reach your best prospects, and they are addressed to a specific individual within the household. Occupant Lists are addressed to the ‘Current Resident' and are appropriate when you want to reach or saturate every household within a geographic area without using demographic filters.
What leads and lists can I order online? How do I order Specialty Lists?
Leads Available Online at www.usadata.com:
- Consumer Mailing Lists and Sales Leads: Search by demographic, lifestyle interests, and purchase behavior selection options.
- Business Mailing Lists and Sales Leads: You can search by business type (SIC Code), size, and executive title, among other options.
- Occupant Lists: reach the "Current Resident" or "Occupant" at every address within a geographic area.
- New Homeowner Lists: reach home buyers by purchase date and amount, among other criteria.
- New Mover Leads: reach new movers (home buyers and renters) by move date and other filters.
For Specialty Lists or any lead not listed above, please get in touch with a Data Specialist at 800-399-8611 or by live chat. View our listing of available Database Selects.
How long does it take to get my list?
Lists are delivered within 24 hours, typically within 30 minutes during regular business hours (9 am—6 pm EST). After completing your order online, you will receive an order confirmation email with your order ID. This is your receipt. Shortly after, you will receive a second email, the order fulfillment email, containing the links to download your list.
I can't find the leads I'm looking for online. What should I do now?
Please get in touch with a Data Specialist at 800-399-8611 or by live chat. Our Data Specialists work with businesses of all sizes across all industries and will help you find the targeted leads you seek.
Do you offer a list of leads for Canadian consumers and businesses?
Yes, both are available. For assistance with a recommendation, list count, and quote, please contact a Data Specialist at 800-399-8611 or by live chat.
Can I save my quotes, counts, and searches?
Yes, we recommend saving your quotes, counts, and searches. Within the order flow, click the “Save Search” button. Complete a short form, and you'll immediately receive an email with your free quote, plus a link to retrieve your count so you can always pick up where you left off.
What is the difference between single-use versus multiple-use?
A one-time use of our mailing lists means you may only use the list one time. With unlimited use, you may use the direct mailing list as many times as you like for one year. After one year, you may continue marketing to anyone who responded to your campaign or became your client. Those individuals, however, who never responded to your campaign, you may no longer contact. To contact those individuals after one year, you must re-order the list. We recommend you do this anyway because, over the year, the list will change. Some of these changes are due to NCOA updates, while others may have asked not to be contacted. Fresh leads will furthermore become available. To maximize the deliverability of your lead generation campaign, you must use the freshest available list.
Please note that with Occupant Lists, you may only order for one-time or two-time use of the list.
In what format will my list arrive?
Lists are delivered in two formats:
- Comma-delimited Text file
- Excel spreadsheet
If you need your list delivered in any other format, please call our Client Service team at 800-399-8611
Can I create mailing labels?
We recommend that you download your list first into Excel format. If you have any questions or need assistance, please get in touch with a Data Specialist at 800-399-8611
Can I order mailing labels?
Yes, USADATA can supply printed mailing labels. The cost will be added to your order. Within the online order process, you check the box and choose the number of required printed labels. Please inform your Data Specialist that you need printed mailing labels for phone orders.
Pricing
How much do your mailing lists and sales leads cost?
The price of the targeted prospect list depends on the categories you use to compose it, the quantity of prospects you desire, and how many times you plan to use it. Please see our pricing chart (which reflects the price for a one-time use of the mailing list, i.e., you can use the list only once).
What is the minimum order?
The minimum cost for all online orders, including discounts, is $50.00, and the minimum fee for all offline orders is $100.00.
How can I pay? What credit cards do you accept?
We accept VISA, Mastercard, American Express, and Discover Cards.
What is your return policy? What if I receive mail that is higher than the expected amount?
Orders may be canceled within five business days with a cancellation fee of $5 per 1000 names, with a $25 minimum. They may not be canceled after five business days.
Hold onto all returned mail pieces. Provided that your mailing consists of at least 500 pieces and is mailed out within 30 days of your order, USADATA will refund you for the price of the name and half the postage for each returned piece above the guaranteed delivery rate. We reserve the right to ask you to ship us the returned pieces (at our expense) before a credit is issued.
Is there a monthly fee for using your website?
No, there is never a monthly fee or subscription fee to use our website. With USADATA, you may run list counts and obtain quotes as often as needed without any cost or charge.
Additional Services
What other services do you offer besides lists and leads?
Other solutions we offer include:
- Email Marketing
- Omni-Channel Digital Marketing
- Paid Search
- List Hygiene (e.g. NCOA, Merge Purge)
- Data Enhancement/Append
- Reseller Solutions
- USADATA SaaS / Enterprise Solutions.
For more information, please get in touch with a Data Specialist at 800-399-8611
Do you offer email lists?
We offer email marketing. We do not provide email lists. Our service will send your design email directly to your consumer or business target audience. We are CAN-SPAM compliant and use opt-in email addresses only. *Please note: We do not sell actual email addresses. Orders start at $1,000.
We can append email addresses to your customer file. For more information, please get in touch with a Data Specialist at 800-399-8611
Do you offer subscription services?
Yes, "New Movers" and "New Homeowners" leads are available weekly or monthly subscriptions and on an a la carte basis when needed. For more information or a free quote, please get in touch with a Data Specialist at 800-399-8611
Can USADATA clean my existing list?
Yes, USADATA offers List Hygiene services (e.g. NCOA, Merge Purge) and same-day turnaround times. For more information or a free quote, please get in touch with a Data Specialist at 800-399-8611
Do you offer solutions for Resellers?
Suppose you want to order leads on behalf of your clients or integrate data into your web-to-print storefront. In that case, our Data Reseller Solutions are easily configurable and user-friendly. With secure access to five privacy-compliant databases, advanced features including customer suppression, and a dedicated client service team, no organization can offer a more complete and easy-to-use solution than USADATA. For more information about our available Data Reseller programs, please call 800-399-8611 and choose option three or complete a request form.
What is USADATA SaaS?
USADATA SaaS is our Enterprise Technology Solution centered on our web-based, on-demand Marketing Platform. This powerful platform has a full suite of customer acquisition and retention tools.
The Enterprise Platform, used by three of the top five insurance companies nationwide, empowers simple, real-time development and deployment of direct mail campaigns while managing fulfillment, tracking orders, and generating reporting on multiple levels. Over the past eight years, we've delivered our on-demand sales leads and customer management applications to over 100 marketing programs.
The Enterprise platform is an ideal sales tool for insurance companies, franchise organizations, retail, and financial service organizations with decentralized sales forces. It drives targeted leads based on historical results and the latest market research. For more information about USADATA SaaS, please get in touch with us at 800-399-8611
Direct Marketing Responsibilities and Tips
I am new to Direct Marketing. What should I do to optimize my return on investment?
We suggest you call a Data Specialist at 800-399-8611 with any questions. We've delivered over a billion sales leads that have helped businesses in every industry succeed, and our Data Specialists are here to provide their expert guidance.
What is a Subscription Account Number (SAN#)? Why do I need one? How do I get one?
If you are using our specialty telemarketing lists to contact consumers, it is your responsibility to remove individuals who appear on the Do Not Call list before calling them. If you do not do this, you risk the possibility of a fine for each person contacted who is currently on this list. To find out who is on the Do Not Call List, you must register for a Subscription Account Number (SAN#). Registration is free for up to five area codes.
Here are step-by-step instructions for obtaining a SAN#. This process should take 5 minutes.
- Start Here
- Scroll down and complete both the Organization Information and Authorized Representative forms. Then click Submit.
- Write down or print out your Organization ID and passwords.
- At the left side of the screen, click Manage/Renew Subscriptions.
- Enter your Organization ID and Password. Choose the Representative radio button. Click Log In.
- Complete this additional form in its entirety. You must specify the area codes or geographic areas you wish to register for. After completing this form, you will receive your Subscription Account Number (SAN#). Please print this out for your records.
* If you are placing a telemarketing list order for consumers with USADATA, you may be required to provide a SAN#.
Are there exceptions to these rules? Yes. Some companies are exempt from Do Not Call legislation. To learn more, please visit the FTC website.
What are my responsibilities as a marketer?
As a USADATA client, you are bound by the terms of the Data Use Agreement. You should ethically use the list, and should someone ask you to remove them from your list/database, you must abide by their wishes and refrain from contacting them. For more information about best practices and your marketing responsibilities, please visit the DMA's Business Tools for Direct Marketers.
Security and Privacy
Is your website secure?
Yes. When you use your credit card to make a purchase through our site, Secure Sockets Layer (SSL) encryption technology protects the information you provide. This technology ensures that your data is protected from outside parties when transmitted from your computer.
What are your Terms of Use?
Our complete terms of use can be viewed here.
What is your Privacy Policy?
USADATA takes the privacy of the consumer very seriously. Each of the third-party compilers and managers we work with have their files go through monthly hygiene processes including but not limited to:
- NCOA (National Change of Address)
- Direct Marketing Association's Do Not Mail file scrubbing
- FTC & State Attorney General Do Not Call file scrubbing
- Deceased scrubbing
- Prison scrubbing
These processes help ensure the consumer's privacy and save clients money by ensuring that only qualified prospects receive their mailers.
USADATA moreover removes all consumers who request that their name be removed from its database and assists them in getting their name removed from compiled databases (see below: How do I remove my name from your list?)
USADATA has no access to or offers credit and social security data.
All clients requesting sensitive selection options for a prospect list must submit their mail piece for Compliance review before receiving any leads from USADATA.
How do I remove my name from your list?
Suppose you wish to receive unsolicited mail no longer. In that case, we recommend you contact the Direct Marketing Association's Mail Preference Service, the official mail preference service for the Direct Marketing and Catalog communities. You can complete a form here, and your name will be removed from thousands of databases simultaneously. Each month, list providers scrub their database against this file to ensure they respect privacy.
Please email us your name and complete address to remove your name from our direct mailing lists. We will add you to our suppression file and not rent your name to any other client.