USADATA created four unique audience segments to determine which audience was most likely to convert. Each audience received a direct mail piece, 3 emails, and approximately 10 digital impressions (social, desktop display, and mobile display) over a months’ time.


Data-driven lists and targeted creative elements proved to be a winning combination. The campaign drove in new customers which generated over 100 new sales which was a return on investment of $5 per $1 spent on the campaign.