Finding Your Best Customers

You're a business owner. You got into business because you had a passion for what you do and a desire to use your product or service to solve the needs of others. All others. You believe each and every one of your customers is important to your business and that it is your job to serve them...

Back To School: Getting Started With Email Marketing

Email is a proven marketing channel for small businesses and online retailers. And for good reason – it’s easy to implement, inexpensive to run and the ROI is HUGE (according to the DMA, email returns $44.25 for every $1 spent!). You know this...

Best Practices For Writing Direct Marketing Campaigns

You know your customer, you’ve got the list, and it’s segmented for prime response rates. It’s time to do the thing you fear most. It’s time to put pen to paper and write the direct marketing campaign...

Tips & Tricks To Segmenting Your Marketing Campaign

Ever wonder why telemarketers frustrate you so much? It’s not just because they always call during dinner. It’s because they’re not actually talking to you. They’re reading from a script, the same script they’ve read off countless times before. And you can tell... READ MORE

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