Ways Your
Business Can Use Direct Mail (PDF)
TA direct mail package can be designed to make an instant sale, open a dialogue
between the potential buyer and seller, or simply inform the potential buyer about
a particular company's products and/ or services. Whatever the desired outcome of
a direct mail effort, one fact remains- direct mail is a proven way to reach customers.
Lift Response with These Direct Mail Techniques (PDF)
It has been said that successful direct marketing is more art than science. Whether
you subscribe to this philosophy or believe in the tried and true systematic
approach, one thing is certain - there are established techniques proven to lift
response.
Direct Mail Strategies: How To Get a 50% D.M. Response (PDF)
Did you know that your clients and customers are getting hit with approximately
3,000 advertising messages a day! This barrage of advertising noise is making it
increasingly difficult for prospective customers to hear what your business has
to offer.
Anatomy of a
Direct Mail Package (PDF)
Unfortunately, .writing a letter. is how many small business owners and dm newcomers
think of direct mail. (Many also insist on calling a sales letter a .cover. letter.
as though it were an added appendage to something more important. It isn.t. If anything,
it.s the other way around. The sales letter is the primary document. Everything
else . brochure, sales sheet or slick, order form, etc. . is in support of it.)
Creating Effective Letters and Postcards (PDF)
No matter
what approach your direct mail campaign takes--catalogs, personal or nonpersonal
letters, postcard?, etc.-it will entail writing copy. All successful direct mailers
agree that this is one of the most important features of any direct mail campaign.
Here are some basic guidelines to consider when writing copy for a direct mail package.
Mail and the Internet (PDF)
Recent studies found that consumers — even heavy Internet users — continue to view mail as a highly relevant and significant part of their lives. It provides a physical and tangible quality consumers find lacking in their electronic communications. But that’s not all. The studies also showed that mail, working side by side with digital media, can have a substantial impact on the use of commercial Web sites.
The Role of Mail (PDF)
So, how do consumers use Mail? What role does it have in the home? And how does it compare to e-mail and the Internet? The study examined these questions at length, and the insights that follow can help you develop Mail-based initiatives that are more compelling, inviting and effective.
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